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Tech & Gadgets

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MSN® Tech & Gadgets seeks to help people improve and enrich their lives through the use of technology and the Web. This is the place to reach technology users on the MSN network of Internet services—from novice tech enthusiasts to obsessive gamers to serious IT decision makers. There are carved out niche spaces within Tech & Gadgets to reach these different consumer groups, and delivery of best-of-breed content from Microsoft®, MSN, and partners such as ZDNet and McAfee.
 

Why Market on MSN Tech & Gadgets?

 
  • Reach real IT decision makers. Tech & Gadgets typically attracts affluent, professional men who are enthusiastic about technology. They shop online and have significant influence over the technology/business purchasing decisions at their companies.1
  • Users have their eyes on that new digital camera. Reach a tech-loving audience that wants to take action! Users visit the site several times per week for personal product research, to download a new screen saver, or to preview the next version of their favorite PC game.2
  • Tech & Gadgets users know how to interact. Users are more Web savvy than the general Web audience, and they are accustomed to clicking. MSN Tech & Gadgets engage users with interactive tools, downloads, virus alerts, and product reviews designed to drive users to interact with your message.
 
MSN Tech & Gadgets users are interested in sports and fitness, gardening, home repair, camping, photography, golf, and more! 1
 
Marketing Opportunities on MSN Tech & Gadgets
MSN Tech & Gadgets offers several creative advertising opportunities designed to help you meet your unique marketing needs. A list of ad products is available below. For more information about the marketing opportunities on the site, contact a MSN sales representative.
 
1. @plan, Fall 2005
2. @plan, Fall 2005; Microsoft Internal

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Demographics

Gender

  • 71.6% are Male
  • 28.4% are Female

Age

  • 8.1% are 18-24
  • 18.5% are 25-34
  • 70.2% are 25-54
  • 48% are 45+
  • 21.7% are 55+

Income

  • 60.9% have a household income of $50K+
  • 40.4% have a household income of $75K+

Education & Occupation

  • 49.7% have graduated college or higher
  • 42.6% are professional/managerial

Marital Status

  • 67.4% are married
  • 42.2% have children

Online Usage

  • 95.1% have been on the Web longer than 3 years

Online Shopping

  • 95.6% have shopped online in the past 6 months
  • 86.5% have purchased online in the past 6 months
Tech & Gadgets

Reach

Tech & Gadgets: 1.4%

Unique Users: 2,180,000

December 2005
Product Types and Specifications
Ad Product Details Product Type Dimensions MSN Served File Types 3rd Party Served File Types Std. File Wt. Flash File Wt. Targets
View Banner 728x90 DHTML, Flash, GIF, HTML, Javascript/jscript, JPEG DHTML, Flash, GIF, HTML, Javascript/jscript, JPEG 20 30 Age, DMA, Gender, State/Province, User Country/Region, User Language
Expand See Creative Specs See Demo
Not Available Button 120x30 GIF, JPEG GIF, JPEG 3 n/a None
Expand See Creative Specs See Demo
Not Available Content Module 300x125 Non-Standard Non-Standard n/a n/a None
Expand See Creative Specs
View Rectangle 180x150 DHTML, Flash, GIF, HTML, Javascript/jscript, JPEG DHTML, Flash, GIF, HTML, Javascript/jscript, JPEG 15 20 None
Expand See Creative Specs See Demo
View Rectangle 300x250 DHTML, Flash, GIF, HTML, Javascript/jscript, JPEG DHTML, Flash, GIF, HTML, Javascript/jscript, JPEG 20 30 Age, DMA, Gender, Hotmail Occupation, State/Province
Expand See Creative Specs See Demo
View Skyscraper 160x600 DHTML, Flash, GIF, HTML, Javascript/jscript, JPEG DHTML, Flash, GIF, HTML, Javascript/jscript, JPEG 20 30 Age, DMA, Gender, State/Province, User Country/Region, User Language
Expand See Creative Specs See Demo