Press Release December 6 2011

Press ReleaseDownload PDFback to pressroom

Anonymizer, Inc. Becomes Certified TRUSTe Sealholder Anonymizer Demonstrates Commitment to Consumer Online Privacy Protection with TRUSTe Web Privacy Seal

San Diego, CA – December 6, 2011 – Anonymizer, Inc., www.anonymizer.com, the leader in consumer online privacy solutions, announced today that TRUSTe® has certified its website to display the TRUSTe Web Privacy Seal, demonstrating Anonymizer’s commitment to transparency, accountability and consumer choice, the foundations of online privacy. Anonymizer joins thousands of websites in recognizing the ability of the TRUSTe privacy seal to accelerate online commerce and information exchange.

TRUSTe awards its Web Privacy Seal only to companies that complete TRUSTe certification, submit to ongoing site monitoring, and participate in TRUSTe’s consumer privacy dispute resolution program. The TRUSTe Web Privacy Seal further signifies that a website has posted a professionally reviewed privacy policy and has information practices consistent with the Federal Trade Commission’s Fair Information Practice Principles.

“Given abundant consumer privacy concerns it’s no surprise that 71 percent of consumers look for trustmarks before doing business online” said Fran Maier, President of TRUSTe. “With the TRUSTe Web Privacy Seal, Anonymizer sends a clear signal to its customers that it respects their personal information. We’ve found that 82 percent of consumers who have seen the TRUSTe Web Privacy Seal trust it, which translates directly into increased site engagement. That’s the privacy payoff.”

“Anonymizer is pleased to join TRUSTe in increasing consumer trust and following industry privacy best practices,” said Chaminda Wijetilleke, President of Anonymizer, Inc. “Consumers rely on Anonymizer to protect their online privacy and personal information as they explore the Internet, and receiving TRUSTe certification serves as a benchmark in our ongoing commitment to building consumer trust.”

TRUSTe also provides its clients and their customers with an efficient process to resolve privacy disputes through its online Watchdog Dispute Resolution service. Each year TRUSTe resolves over 9,000 complaints filed by sealholders’ customers and TRUSTe’s privacy seals generate more than 20 million click-throughs by consumers seeking to verify their authenticity.