Press Release November 23 2012

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Online Privacy Solutions Provider Anonymizer, Inc. Helps Consumers Prevent Price Targeting While Holiday ShoppingOffers Cyber Monday Deal on Anonymizer Universal

San Diego, CA - November 23, 2012 - With Cyber Monday just days away, online shopping for the holidays will soon be in full swing. While deals may abound online, Anonymizer, Inc., www.anonymizer.com, reminds shoppers that not all may be as it seems when it comes to the prices they find for holiday gifts, hotel rates or airfares.

Geo-targeting is a common practice employed by websites to deliver relevant content to visitors. However, geo-­‐targeting impacts consumers’ wallets negatively when online retailers alter the prices they display based on a user’s IP address, operating system, browser, language preference and, browsing behavior and history.

“Geo-­‐targeting may be helpful for providing meaningful information to website visitors, but it’s not fair to charge more for an item or service because of the IP address or type of browser a consumer uses,” said Lance Cottrell, Chief Technology Officer for Anonymizer, Inc. “As consumers shop for gifts and book travel this holiday season, they should be aware of the pricing tactics used by websites.”

With a small investment of time, online shoppers can ensure they’re getting fair and unbiased prices by:

• Clearing browser cookies and browsing history after each online session. Shoppers should also consider taking the extra step of using different browsers configured with different settings.
• Using a personal VPN to shield their IP address. A VPN also safeguards consumers against identity theft, hackers and online eavesdroppers.
• Using varying search terms (e.g. “watches” vs. “cheap watches” vs. “fine watches”), and different discount sites to compare best prices.

To help protect online shoppers during the holiday season, Anonymizer is offering a special Cyber Monday deal on Anonymizer Universal, the leading personal VPN service. Use promo code CYBERMONDAY25 on Monday, November 26, to receive 25% off the annual subscription fee.